Opening of own auto repair shop can be a very profitable business idea. However, success condition in the market is effective advertising and continuous expansion of a circle of buyers. If you want to learn how to create competitive advantage and to achieve recognition, surely read our management. We will advise how effectively to advertise car service!
Opening of own auto repair shop can be a very profitable business idea. However, success condition in the market is effective advertising and continuous expansion of a circle of buyers. If you want to learn how to create competitive advantage and to achieve recognition, surely read our management. We will prompt how effectively to advertise a car service!
- Take care of the corresponding branding
- Invest in traditional advertising
- Rely on internet marketing
- Organization of events
- How effectively to advertise car service?
Take care of the corresponding branding
Branding – a basis of recognition of a brand in the market. This area covers all visual aspects which have to force clients to remember your company. Thanks to a characteristic logo and consecutive identification you will be distinguished from competitors, and you will be able to extend the image at all levels.
Creating the image strategy, think, among other things, of the choice of flowers. Each of them causes a little different emotion and is connected with a certain nature of activity. Therefore, think of values with which you want to connect the brand, and try to connect, for example, with his history or the place of your business. Also, remember that besides a logo the branding has to include consecutive visual communication, a memorable slogan and certain standards of customer service.
Invest in traditional advertising
Before distribution of the Internet, traditional advertising in the media, undoubtedly, was the most effective method of marketing. Today its value, perhaps, decreased a little, but it precisely can't be underestimated – especially in the case of such activity as car service. His stationary character does it worthy advertising, for example, on local radio or in the press. At the correct budget, you can also consider rollers on regional television.
External marketing, i.e., various leaflets or billboards also belongs to traditional advertising. It is worth extending them first in places where they will be noticed by drivers and car owners. At distribution of various brochures and business cards, it is also possible to try to cooperate with other automobile platforms.
Rely on internet marketing
Internet advertising is the most effective for most of the enterprises now. More and more companies pass into online, providing everything or a part of the services there and attracting new clients. So, let's get acquainted better with this Wednesday, and we will choose those which best of all correspond to the requirements and behavior of your target group from a set of various options.
Internet marketing includes several key elements:
- SEO is positioning of the website of the company in the search engine.
- Contextual advertising — that is, paid advertising campaigns on search networks and social networks.
- Content marketing — the different types of content creating a positive image and supporting the process of SEO.
- Social networks are various social channels used for construction and maintenance of the relations with clients.
Each of the above-mentioned areas has a bit of different function, and each of them should be used with benefit. In the case with SEO, begin with the definition of the most important keywords for your website. They have to include as general phrases (for example, "workshop" in combination with the name of the city), and the concrete phrases relating to the services provided by you (for example, "restoration of TNVD" or "maintenance of the chassis"). On this basis, optimize the website and create content which will give you high positions in Google, so, will attract the clients interested in your offer. Remember that it isn't obligatory for you to conduct the positioning process independently — it is worth using, for example, the help of a skilled SEO agency.
The same treats also other directions of internet marketing. Experienced experts will help you to adjust and optimize PPC campaigns and also will bring your advertising to a certain target group on such channels as Google or Facebook. Creative copywriters will provide you with professional content which will render the invaluable help in the process of positioning of the website and will allow creating image of the expert among potential clients. Moderators of social networks will help you to appear on Facebook, Instagram or YouTube.
Also, you shouldn't forget about the existence of specialized services, allowing clients to look for contractors from the different industries – including mechanics.
Event marketing is also an important component of advertising for many activities. A good idea to increase the recognition of your site will be, for example, the presence of the brand at local events. Initially, you do not have to organize them yourself - it is enough to take part, for example, in the days of the city or become a prize sponsor in a well-known competition. In such situations, remember to display your logo correctly and emphasize the most important values for the brand.
How to effectively advertise a car service?
You already know the most effective ways to promote a car service. Remember that the best results will be achieved with a combination of all these methods. So do not limit yourself to one area of marketing and always try to reach those places where consumers interested in your services can be!